Marketing Case Study
Capital One Financial Corp was started in 1988 by Richard Fairbank and Morris Nigel. Capital One ranks eighth among the 10 largest banks in the United States based on assets and deposits, and tenth on the list of the biggest banks by total assets. Capital One gained popularity in the 1990’s when it pioneered the mass marketing of credit cards in the United States. In 2016, the credit card business accounted for 62% of its annual revenue, while 25% came from consumer banking, 11% from commercial banking, and 1% in other sources. Overall Capital One already has a decent standing with their customers and the general public. Capital One's value propositi on is bring ingenuity, simplicity, and humanity to an industry ripe for change. Founder-led, Capital One is on a mission to change banking for good and to help people live their best lives. I n addition to being a bank, offering online banking, and a credit card, they are now opening Capital One Ca fe. You may h